What’s Your Brief? It’s Make Your Mind Up Time.

What’s your brief?

Do you have the money, the time, the energy, the resources, the information, the people?

What do you actually need to do what you want to do?

What’s essential? What’s a bonus? What’s a ‘nice to have’?

What exactly is it that you want to do?

Do you want it to be for the audience, for the client, for your best friend, for yourself?

Who will see it?

Are you doing it for the end product or the process – is it about the making experience?

Does it matter how it turns out at the end?

How risky is it?

How risky to you want to be?

Do you want to be seen as risky?

How do you want to be seen?

Edgy? Safe? NSFW? Suitable for all ages?

Work focussed, work shy, workaholic? Work smart?

Friendly? Efficient? Ready for anything? Flexible?

Prepared? Over prepared? Careful? Gung-ho?

Are there any other ways to be seen that are really important to you (not talking about branding here – this is you as a person)?

What will this thing that you are creating (or asking someone else to create) say about you in yourself?

Why do you want to say that?

Why is it important to say it now? Rather than last week next year last decade twenty years in the future?

How much do you care?

How much do you care about what other people think?

How much do you care about what the people who’ll see this thing that your making will feel about what you’re making?

Do you want them to think you’re cool? Or avant-garde? Or geeky?

Who are your tribe – the people you really care about what they think and do you want them to feel involved?

Are they passive consumers? Do they prefer it that way?

Why do you care?

What do you get out of this venture?

Where do you want this thing, this creation, this end-product to take you?

What doors will it open? What doors will it close?

Who will you offend? Who will you entice?

Who will you make promises to, and will you keep those promises?

Will you give them something better or worse?

Do you want to take them on the journey?

What do you want to say?

How will you say it?

Are you honest?

Do you hide your ‘truth’ beneath metaphor, hyperbole, extreme extrapolation?

Are you cynical? Are you sarcastic? Are you dry?

Is there a sense of ‘the lovely’ or is it cold?

Factual? Fanciful? Fantastical? Speculative? Scientific? Romantic? Comedic?

Who are you and what do you want?

Image Copyright H. Fenoughty 2015

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