Client: Westley Wood (director) for CITV
A delightful and ridiculously fun commission to score CITV’s 2014 Brand Image advert, that played across all of its channels during the latter part of 2014.
Each section of the ad had to have its own character to accompany the children’s tall tales, whilst having a coherent and recognisable theme.
I went for a quirky, four-note motif that popped up throughout, leading to its biggest statement over the four letters of CITV in the final shot.