I have jetlag and it doesn’t seem to be lifting. I’m up at 5am as I have been for the last few days after returning from Singapore with the magnificent Slung Low (more on that later). I’m tired at 7.30pm and out like a light before 9pm.
I read somewhere that it takes a day per timezone crossed to re-synchronise with the new clock. That means I’ll be all sorted by next Monday…
Recently, a pretty popular post about Marketing I wrote yonks ago for SCORECastOnline got reposted, so I had a little gander and it occurred to me that one of the suggestions that had actually worked for me in the past (pretty significantly) was ‘Content Marketing’ ( = blogging) and that I hadn’t written for this here ol’ site in a fair while.
Same for traffic drivers – Twitter (v useful at one time), Facebook (its usefulness is dubious) and G+ (I have no idea whatsoever to do with this). All these things that I would engage in regularly, now I’m just bypassing.
The main reason is time. I’m busy (yay!) with lots of fun work and it’s more engaging than social media or blogging. Aces.
Another reason was definitely a perceived low return on investment. Social media is a time vampire unless your willpower is ox-like. One more reason is that crafting a decent blog post takes up the same creative energy as composing music. I’ve taken hours and hours to write a 500 word article in the past. Don’t get me wrong, it was a good post, but really it felt like the time and energy would have been better spent writing a pretty ditty.
Also I’m suddenly experiencing massive self-censorship! The notion that the post or tweet or whatever has got to be useful and timeless and not all about me, it’s got to be about you the audience, and a very specific audience at that. Every idea I have is censored almost immediately. Same for Twitter and Facebook, including the business fan (ugh) page I have there. The criteria for posting is too high. Nothing gets through. (Is this a good thing though?)
So for the month of December I will lower my standards and just write here about what I’m doing, what I found interesting, where the latest creative rabbit hole took me, see if that works and then if it’s a pile of poo I can alway delete it in January. Not a post a day, but more like more than one a week. I’m still as busy as ever after all.
But if the jetlag sticks, and I’m up at 5am everyday, it sounds doable.